How do we use it?

By using this key, you are challenging everyone to think differently about an issue. You first put forward a ridiculous solution, then justify the need to implement it. It should be as ridiculous and strange as possible, in order to challenge everyone's thinking.

Why its important?

You will find it a remarkable experience to challenge the "impossible". Who said it was impossible anyway? Perhaps it has always been this way because nobody was ready to challenge it before today.

Example:

You are creating some new designs for mobile phones. The challenge you face? Mobile phones need to be surgically implanted inside our brains.

Justifications:

It will be easier to carry, as our hands will be free to carry other things.

There will be no boasting from people who have expensive phones.

When you really have to call people, they will not be able to ignore the ringing inside their heads.