How do we use it?

Place some items on the right side of the table (such as laptop, cell phone, and printer), then place other items along the top (like pencils, chocolate, and spoons). Then create completely new products by combining the side items and the top items.

Why its important?

Most of the new products on this planet are found by combining two completely different products in some way. When you use this key, you'll really start to think of new and unfamiliar ideas.